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In blackout's wake, americans stock up on solar gadgets
source: June
Fletcher WSJ in SF Chronicle 2003.8.22
When the electricity went out Aug. 14, Stuart Chalem never lost
his cool. Really. The Sunnyside, N.Y., homeowner just switched on
his solar-powered fan and enjoyed the breeze. "The neighbors
were so jealous," says Mr. Chalem, who has since picked up
a solar battery charger as well to run his lights, radio and maybe
even fridge the next time around.
Here comes the sun. Almost as soon as the lights went back on last
week, a good number of Americans hit their phones and computers
to order an array of solar-powered gadgets, from $80 laptop rechargers
to sun ovens that can roast a chicken in a couple of hours. Retailers
and makers across the country say sales jumped by as much as a third
in the wake of the blackout. Indeed, at Innovative Technologies,
a retailer of sun-powered devices, more than 2,000 Web orders poured
in within days. "People always wait till after a disaster to
be prepared," says Kevin Barnes, the Canadian company's president.
While sales of solar-powered gadgets have been climbing slowly
for years, to an estimated $20 million annually, industry analysts
say last week's events abruptly changed what's hot. Before the power
outage, toys like garden fountains and "light catchers"
were the big sellers. Now it's solar flashlights and cellphone chargers
(they also can be used to power the kids' Game Boys) -- not to mention
a $1,995 "emergency power kit" that can run even major
appliances. The common thread: They all promise to keep folks comfortable
and connected in a pinch. Still, some of the devices can seem over
the top, like a sun-powered radio built into a visor (it's usually
used by joggers) and a "mosquito guard" that hangs on
a key ring (whatever happened to bug spray?).
Alana and Bill Dubois of Robbinsville, N.J., added to their solar
stash last week, after Mr. Dubois watched the charge on his cellphone
ebb away while he was trying to make his way home from his Manhattan
office during the blackout. "If we'd lost the connection, I'd
have no idea where he was," says his wife, who was trying to
keep track of him. Now they have a pair of $69 Solar e-Power Chargers
for their phones. The gadgets' sun-catching panels fold up to about
the size of laptop computers, so they can "grab them and go,"
should another crisis crop up.
Of course, it wasn't so long ago that Americans were being urged
to pull together emergency kits filled with canned food, water and
duct tape -- not devices to charge their laptops. But in the wake
of the Sept. 11 attacks, people were more focused on keeping dangerous
elements out, rather than ways to keep daily life powered up.
Now that's changed. And, as people are discovering, there's a whole
array of gadgets capable of generating enough juice to run a fan,
a television or a computer. Indeed, says John Schaeffer, president
of Gaiam Real Goods, a Colorado retailer, the number of new solar
devices has tripled in the last five years. The big innovators:
Companies in places like Hong Kong and Japan, where high energy
demand -- and soaring costs for fuels -- have spurred an explosion
in new products.
And, unlike those old solar-powered calculators, these don't kick
out every time a cloud passes by. Most are equipped with small batteries
that can store the sun's energy, then continue to run for hours
after dark. How long can they go? Mr. Schaeffer, who sells the emergency
power kit, says it can keep water pumps, power tools and even home-entertainment
systems running for as many as five days (though the batteries run
an extra $399 each). But, just in case, many makers include hand-cranks,
battery compartments or car adapters that'll keep the juice going
when the solar power runs out.
A crank came in handy for Leonore Dunlop, whose $40 Solar Dynamo
radio/flashlight fizzled after just a few hours last week. Even
better: She had two young nephews on hand to do the turning (it
takes about three minutes of work to get 30 minutes of power). And
because the self-described "greenie" also had invested
in solar garden lights, she was able to read into the night after
everyone else was left in the dark -- she just brought them up onto
the porch. "You couldn't make out the color pictures though,"
says the Seaford, N.Y., computer programmer, who has since picked
up a solar lantern on the Web and is looking into solar-power sources
for her air conditioning, television and ham radio, too.
And it's not just people in the blackout zone who've been stocking
up on all the gadgetry. Linda Collins Smith and her husband, Charles,
never even lost power last week -- they live in Danvers, Mass. But
they still hurried out and picked up a new solar-powered cellphone
charger last week, and that's in addition the sun-powered radio,
flashlight and fan they already own. In fact, Mrs. Smith figures
they've spent more than $400 on solar-powered devices in the past
couple of years -- and only used them in one "emergency,"
when a squirrel fried their electrical lines. That doesn't really
bother her: "These days, we constantly feel vulnerable. But
these gadgets take the bite out of it," she says.
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Getting Off the Grid
Post-blackout, many people have been stocking up on solar-powered
gadgets to keep everything from cellphones to TVs going if the lights
go out again. Here, some of the hot products:
PRODUCT NAME: Emergency power kit; www.realgoods.com
PRICE: $1,995
COMMENTS: Solar-power kit provides 2,400 watts and promises to
run everything from the fridge to the TV (but not all at once).
Extra batteries are $399 each.
PRODUCT NAME: Solar radio and flashlight; www.neatsolarstuff.com
PRICE: $39
COMMENTS: In the past week, sales have jumped 25 percent for this
bright yellow device combining radio, siren, flashlight and lantern.
Supposed to run for hours, it comes with a crank, too.
PRODUCT NAME: Car-battery charger; www.johnsonsmith.com
PRICE: $25
COMMENTS: The dashboard-mounted panel sucks up the sun's energy,
so you can recharge the battery you've been using to run your laptop.
Sales spike after blizzards, the maker says.
PRODUCT NAME: I-Sun charger; www.windupradio.com
PRICE: $80
COMMENTS: This module has seven plugs to power your cellphone --
plus the Discman, Walkman and, in a real emergency, the kids' video
games.
PRODUCT NAME: Sun oven; www.sunoven.com
PRICE: $229
COMMENTS: This oven works like a solar crock pot, heating food
to about 350 degrees. But don't try this with steaks, the maker
says.
PRODUCT NAME: Sun visor radio; www.global-merchants.com
PRICE: $27
COMMENTS: Designed for joggers, this solar-powered radio gets AM/FM
reception and has a hi-fi speaker. It only comes in bright yellow
and red, though.
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